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Home / Snap Reportedly Done With Its Camera Drone Pixy

Snap Reportedly Done With Its Camera Drone Pixy

Snap Reportedly Done With Its Camera Drone Pixy


Snap Reportedly Done With Its Camera Drone Pixy

Just months after its launch, Snap is reportedly ending development of Pixy, its yellow, palm-sized flying camera drone. The decision to stop work on Pixy is part of a broader "reprioritization of company resources," reported The Wall Street Journal on Thursday.

Snap, the parent company of ephemeral-messaging app Snapchat, saw its stock fall by nearly 40% in July after it reported disappointing second-quarter earnings. Pixy, which launched in April, appears to be the victim of a difficult economy affecting social media platforms as advertisers spend less money.

The selfie drone is still for sale, starting at $230. CNET's review of Pixy says that while "using it can be a lot of fun, the product is still an experimental type of toy most people don't need."

According to the review, Pixy is an easy-to-use drone designed to work with the Snapchat app. Pixy's preset flight patterns allow it to hover in one spot, pull back to reveal a wider shot and circle or follow you, making it most useful for the selfie-heavy content Snapchat features. While the drone is best used for video, it can only capture about five 30-second videos before it needs a charge or a fresh replacement battery, which Snap sells alongside the drone.

Snap declined to comment.

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